TikTok video 2020 is a mobile video sharing and social media app launched in September 2016. It was developed by the Chinese company ByteDance as a counterpart to Douyin for the non-Chinese market, and its logo evokes a musical note.
With 800 million users, most of them young people, Tik Tok is the most talked about social network at the moment. So how do you exist on this platform as a brand? Advice from Hootsuite who specializes in social media management.
Tic tac? Tuk Tuk ? If you were born before 1995, you may not know Tik Tok. This application, which is found in a large group of social networks, offers to share short videos (dance, drawing, playback ...). Especially popular with young people, TikTok was the most downloaded app of March 2020 with 96% more downloads *.
All social networks also saw an increase in attendance during the shutdown. According to a Digital 2020 report written by Hootsuite (a social media management platform) and We Are Social, last April, the number of social media users worldwide increased 8.7% compared to 2019. That is an increase of 304 million.
But TikTok video stands out clearly. By offering short dance videos, the app has given its users a chance to get away from it all. There are over 800 million people using it according to Hootsuite and We Are Social. Most of them are young people between the ages of 16 and 24. A valuable source of information for brands. So how do you make your brand stand out on Tik Tok? Here are five tips from a specialist in this matter: Hootsuite.
Tic tac? Tuk Tuk ? If you were born before 1995, you may not know Tik Tok. This application, which is found in a large group of social networks, offers to share short videos (dance, drawing, playback ...). Especially popular with young people, TikTok was the most downloaded app of March 2020 with 96% more downloads *.
All social networks also saw an increase in attendance during the shutdown. According to a Digital 2020 report written by Hootsuite (a social media management platform) and We Are Social, last April, the number of social media users worldwide increased 8.7% compared to 2019. That is an increase of 304 million.
But TikTok video stands out clearly. By offering short dance videos, the app has given its users a chance to get away from it all. There are over 800 million people using it according to Hootsuite and We Are Social. Most of them are young people between the ages of 16 and 24. A valuable source of information for brands. So how do you make your brand stand out on Tik Tok? Here are five tips from a specialist in this matter: Hootsuite.
How TikTok video works
TikTok video allows users to view music videos, as well as shoot, edit and share their videos. The user selects a song and then films themselves over it for 60 seconds. The app features several titles as well as several musical genres including hip-hop and electronic music. Due to its influence, the app saw the birth of many 34,35 viral trends, spread many songs, and propelled users to the rank of characters on the web 36; It is also known to be popular with celebrities 37,38,39.
The app's success is due to some of its functions being taken over by its competitors, notably Instagram which announced a feature called “Reels”, and a similar new US platform called Thriller40,41. In 2018, Facebook launched Lasso, a similar and competing app, a project it abandoned in 20204
5 Tips for being on TikTok
1. Watch trends: TikTok video is an ever-changing medium where viral videos and new trends appear daily. It is a matter of carefully examining trends because they are true indicators of what interests your target
2. Reaching new audiences with videos: The short, never-before-seen videos saved in portrait format are the core of TikTok video. The strategy on this platform should not be driven by sales, because that is not what the users are interested in, but this social network is a great channel to position your brand. Challenges, innovation, humor and dance are essential to break into Tik Tok and reach a very specific demographic.
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3. Create hashtag challenges: Many brands have started creating campaigns with these challenges. About 16% of all videos on the platform are related to hashtag challenges. They encourage users to create videos with a specific song or different dance moves, but always with a certain hashtag. Often 35% of users participate in these challenges.
4. Launching ad campaigns on the platform: Takeover ads or TakeOver can be a good choice for branding. These ads are the ones that appear as soon as you open the app.
5. Create branded songs and connect with influencers: Ad chants have always been very present in traditional advertisements. Now, with platforms like Tik Tok, music can launch an advertising campaign on the ground.
It's also important for the brand to partner with an influencer so that the challenges or hashtags reach many people. For example, OREO created a song and partnered with influencer TikTok video to promote their #WhatsYourStuf challenge (with more than 4 billion views so far), or as a Chipotle brand, which fits for Super Bowl this year teamed up with Justin Bieber to promote his song "Yummy".